Marketing Automation

Marketing Automation

Optimise, automate and personalise your customer journeys through advanced marketing automation solutions.

Automate and personalise

Marketing automation enables you to customise content for your customers and reach them at the right time. It provides you with the tools you need to understand your customers’ traits and behaviours so that interactions and engagements can be automated and personalised at scale.

Our team specialise in integrating multi-channel data across large organisations to generate a single view of your customer base, so that you can quickly and accurately segment customers for targeted marketing campaigns.

Data integration and planning

Many businesses fail to fully develop their marketing automation capability due to data integration issues. This is an inability to effectively integrate automation platforms into their organisations multiple systems and databases.

Unico integrates your systems with Salesforce Marketing Cloud so you have access to all your data in one place, enabling you to make fully informed marketing decisions.

Consulting and advisory

Our team of experts will analyse your business environment, gather and refine your data and advise your team how they can utilise this data for campaigns, customer journeys and remarketing. 

We will provide you with a single view of your customer allowing your marketing team to better segment customers and users based on behaviour.

Campaign and journey building

Our specialist team offers end-to-end campaign management of all marketing automation capabilities. We collaborate with your marketing team to refine, target and optimise campaigns and journeys such as custom content and automated communications to an unlimited number of audiences.

Training and change management

As an official Salesforce partner, we work with you to provide a training program that will allow you to confidently utilise Marketing Cloud tools.

Regardless of your team’s skill level or knowledge base, our team will work with you every step of the way to ensure you understand your chosen automation platform.


Salesforce Marketing Cloud tools

  • Email Studio
  • Content Builder
  • Mobile Studio
  • Social Studio
  • Advertising Studio
  • Journey Builder
  • Journey Builder
  • Contact Builder
  • Automation Studio
  • Data Studio
  • Web Studio
  • Analytics Builder

We can help you

  • Engage with customers in real-time
  • Adopt and effectively use marketing automation technologies
  • Create a shared, single view of customers across business units
  • Unify customer data sources
  • Create a cohesive customer journey across your marketing channels
  • Cleanse data with our data deduplication for Salesforce Marketing Cloud tool.

Case studies



Evan Harridge

Director Innovation and Enterprise

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