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Case Studies

Movies on demand: Using analytics to improve user experience from pay to play

Movies on demand: Using analytics to improve user experience from pay to play 

How Unico helped optimise a major streaming service’s user experience through a data driven analytics framework.


Customer

  • Tier 1 Australian Telco

Project

  • Create a holistic view of all operational and business data for a pay on demand movie service

Objectives

  • Increase customer satisfaction and retention rates
  • Ensure all customers had access to the service
  • Enable customer claim verification

Problem

  • Disconnected data streams prevented the identification of critical service delivery issues in online movies delivery
  • It was impossible to identify how many customers could not use the service they had paid for

Approach

  • A solution that meshed machine data from organisation systems to deliver an end-to-end view of the online movie service delivery in near real time
  • Creation of Designer Analytics™ framework

Outcome

  • A concise picture of system performance enabling the client to act instantaneously
  • Weekly transactions were turned around in minutes, giving improved confidence with service delivery and increasing customer satisfaction and retention.
  • Increase customer satisfaction and retention

For increased business performance and management, the structures of
large organisations are often highly segmented. Without the right technology platform this can be challenging when business segments are required to share information that relates to service delivery across the enterprise. It can be resource intensive and increase the margin for error, severely compromising business efficiencies and customer experience.

For our customer, separate departments were responsible for managing
different data relating to the delivery of online movie services. The
departments didn’t share data or communicate with each other, making it
difficult to manage service delivery effectively. As a result, management
only became aware of technical issues associated with the online movie
delivery when a customer complained. This made isolating technical issues
difficult and resource intensive. It also led to revenue leakage because the
organisation had no way of verifying customer claims.

As a pioneer leveraging the big data revolution for analytics solutions Unico created a framework, Designer Analytics™, to locate and unlock the value of operational and business data amongst the vast amount of data generated by the organisation. Machine data was mined from systems in the chain and pieced together to deliver an end-to-end view of machine and application chatter associated with online movie delivery.

This information was then placed into context of the service delivery using
customer data and activity. Our domain experts worked with the client to
identify the high value data they possessed and strategies to leverage them.

The methodology revealed several other issues impacting business
performance; uneven distribution of system loads for transactions, a
decommissioned service consuming a third of system resources and longer
customer waiting times than anticipated. Discovering these additional
performance issues saved the client a costly capacity upgrade and valuable
resources while highlighting the need for improved service delivery.


Grant Minchin

Principal Consultant

Categories
Case Studies

Developing Australia’s first eSIM solution for wearable device compatibility: uPair

UPair-1

Developing Australia’s first eSIM solution for wearable device compatibility: uPair 

One SIM, one number, one service. An eSIM (embedded SIM) solution that allows Australians to use the built-in cellular capability of their Apple Watch (GPS + Cellular). 


Customer

  • Tier 1 Australian Telco

Project

  • uPair

Objectives

  • Create a high availability, low latency and fault tolerant eSIM provisioning system 
  • Allow for a single mobile number to be allocated to multiple devices 
  • Geo-location enablement 
  • Full ACID compliance 
  • Real time performance and storage capabilities 

Approach

  • Develop a subscriber identify module that securely provides subscriber identification information to a carrier’s network 
  • eSIM provisioning for a shared number service 
  • CRM integration and customer entitlement management 
  • Built in multiple edge case scenario capability 

Outcome

  • A polished and seamless end-user experience
  • Provisioning for 20,000 to 30,000 transactions per day
  • Full 4G GPS & Cellular capability for the Apple Watch  

Australia’s largest mobile service provider, needed an application that enabled the new Apple Watch to share as single service with a mobile device through sharing accurate subscriber identification information to a carrier’s network. A single mobile number needed to be connected to multiple devices with real-time performance and storage capabilities. The solution needed to be telco grade with real-time and high availability performance requirements.

Our eSIM (embedded SIM) solution introduces the ability for customers to use the built-in cellular capability of their new Apple Watch (GPS + Cellular). Thanks to uPair thousands of Australians are connected to Australia’s biggest mobile network for phone calls and messages via their wearable devices. 

Unico’s technology has provided a host of enablers for this service, including management of customer entitlements and CRM integration. uPair encompasses customer-facing screens that enable sign-up processes, entitlements, database systems and mediator protocols which apply updates to various systems across telecom networks. 

Our team solved several technical challenges resulting from integrating new technology into an existing national network with an accelerated timeframe. uPair seamlessly handles multiple edge case scenarios such as lost settings, refreshing broken entitlements and timeouts. 


Solution

Our product was able to meet the needs of a world-class telecommunications provider and deliver a world first in eSIM technology.

– John Rowland, Managing Director, Unico


The project included provisioning and enabling of the eSIM for the Apple Watch to download and update its network whilst allowing paired devices to operate with a ‘shared number’ service. The partnership marked the first time an eSIM technology had been delivered to the Australian consumer market.  

Our solution offered a high availability, low latency and fault tolerant solution that facilitated an optimal user experience. 


Mark Hannon

Head of Sales

Categories
Case Studies

Designing business and operational support systems that scale for growth: OptiComm

Designing business and operational support systems that scale for growth: OptiComm

How Unico are helping Australia’s largest privately-owned provider of Fibre-to-the Premises (FTTP) network solutions design and implement a new business and operational support system.


Customer

  • OptiComm

Project

  • OSS stack transformation and service provider solution

Objectives

  • Design and implement a replacement solution for OptiComm’s business and operational support systems (B/OSS) that can scale for planned future growth

Approach

  • Outline ideal future system and information architecture
  • A multi-phase integration of a custom Microsoft Dynamics 365 solution, Power Automate and Azure logic apps
  • Automate key business processes

Outcome

  • 85% automated provisioning
  • Greater customer satisfaction with connection tasks being completed more rapidly and with less errors
  • The first phase provides OptiComm a saving of one full time equivalent (FTE) in staffing costs for the National Operations Centre (NOC)

OptiComm is one of Australia’s leading independent telecommunications carriers, specialising in the design, construction, operation and maintenance of FTTP networks for residential and business developments. Formed in 2005, they have established a large customer base which they expect to grow four-fold by 2023. OptiComm approached Unico with a brief to transform their OSS stack and build a replacement solution for their service providers, end-users and service desks that would support their planned customer growth.

Unico conducted a strategic assessment identifying their existing OSS business processes and technologies against future requirements and wanted position in order to define the transformation strategy. A platform-based approach was chosen to implement the transformation and enable process automation in three phases.


“Having a technology agnostic provider look at what the solution really needed was key in driving the right outcomes. Unico assessed not only what technology was best suited to our business processes but also the culture of OptiComm which was equally important in adoption and scaling at pace”

– Ben Liew, Chief Network Officer, OptiComm.


The initial phase was to enable OptiComm’s RSP customers to interface via a new direct portal for broadband service orders, for the following:

  • New Connection requests for properties within the OptiComm network
  • Disconnection requests for properties within the OptiComm network
  • Service modification requests for properties within the OptiComm network.

The second phase was to create a customer portal to allow property owners to initiate and pay for connection requests. All future phases will automate remaining processes and decommission legacy technology.

After evaluating the organisation’s technology platforms our team decided to leverage the core capabilities of Microsoft standard platforms to build the required solution.

Although unusual for a company that often builds bespoke solutions our team recognised that building a built for purpose system would have been prohibitively complex and costly to implement.

We also noted that the OptiComm workforce were already highly adept with Microsoft’s suite of business platforms and so extending this capability through Microsoft Dynamics 365 would not require a high degree of change management.

Through adding on Flow and Power apps, OptiComm could achieve a fully unified B2B and C2B capability that not only integrated with their business systems but extended to activation of the network elements via APIs and customer portals.


Bruce McCole

Principal Business Consultant