Case studies

uPair a world class Entitlement Server for Telstra

uPair a world class Entitlement Server for Telstra

Telstra’s investment in the uPair entitlement server empowers customers to use the built-in cellular capability of their wearable technology. 


  • An easy to integrate, entitlement server solution with low entry cost for the customer’s end users.
  • Compatible with Apple & Samsung devices.
  • High availability, low latency, and fault-tolerant provisioning system.
  • CRM integration and customer entitlement management.
  • Built-in multiple edge case scenario capability & ACID compliance.
  • Enables new revenue subscription streams.

In 2017, Telstra chose long term partner Unico and our uPair product to be part of the global launch of the Apple Watch into the Australian telecommunications market. The uPair entitlement server enables Telstra customers to connect multiple SIM and eSIM enabled devices to ‘Telstra One Number’.

With the built-in cellular capability of Apple Watch (GPS + cellular), the ‘Telstra One Number’ connection allows customers to bundle wearable devices into a low-cost entry point at $5 per month1. This gives customers the freedom to leave the house without their mobile handset. Leveraging uPair entitlement capabilities with Telstra One Number product was an Australian first and allows customers to share a single number with multiple devices, with accurate subscriber identification information within the Telstra network.

“Telstra selected Unico to deliver our mobile entitlement and Websheet server because of their deep integration with Telstra systems.

Unico played an integral role in the launch of the 2017 Apple Watch and were critical in enabling a brilliant customer experience.”

– Miklos Horvath, Group Owner Converged
Service Enablement, Telstra

Our team worked with the Telstra architecture and design teams to deliver the entitlement server as part of ‘Telstra One Number’. The full solution involved collaboration and integration between Telstra, Apple, Ericsson and eSIM vendor G&D. The uPair product incorporated third party API’s, Telstra API’s, our own family of new API’s, and with the workflow management and Websheet portal delivered a premium user experience.

Our turn-key entitlement server allowed Telstra to focus on the strategy and product roll out needed to deliver and support ‘Telstra One Number’. uPair successfully abstracted third party API’s, the paired relationship lifecycle management and all related data and user interfaces.

“Telstra One Number has been a highly successful value add service and boosted average revenue per user. Our customers can now get their number on their wrist for $5 per month1.

With the ongoing growth of Telstra One Number, we look forward to expanding our capability to include Google WearOS, connected car, and Apple Family Plans in the near future.”

– Miklos Horvath, Group Owner Converged
Service Enablement, Telstra

uPair provides Telstra with a telco grade, real-time highly available entitlement service that was able to meet the aggressive timelines of the 2017 Apple Watch launch. Unico developed and customised the uPair product, and successfully integrated it into the Telstra network on time. The ‘Telstra One Number’ roll out exceeded Telstra’s expectations, as evidenced with high adoption and customer satisfaction rates. Unico also subsequently played an integral role in the launch of the Samsung Galaxy Watch into the Australian market.

Thousands of Australians are connected to the Telstra network for phone calls and messages via their wearable devices using uPair software.

1 Telstra pricing correct as at September 2021.

Jason Bodsworth

Business Development Manager

+61 3 9865 9179

Case studies

SAFe Agile adoption (including DevOps with Agile) and organisational change management

SAFe Agile adoption (including DevOps with Agile) and organisational change management

Unico supported a leading Australian Telco transform organisationally to meet future needs of customers and improve adoption of a ‘cloud-first’ approach and SAFe Agile ways of working, including DevOps with Agile.


  • Real time charging and billing functions
  • Improved people, culture and capability of a cloud-first principle and Agile ways of working
  • Uplift of software quality
  • DevOps with Agile approach
  • Joint organisation change management plan
  • SAFe Agile delivery and SAFe coaches
  • Data driven decisions.

A leading Australian Telco recognised the necessity to completely transform to continue to meet the future needs of its customers. It sought improved people, culture and capability via the adoption of a cloud-first approach and Agile ways of working to increase competence, knowledge, team performance, improved organisational governance, harness and improve innovation opportunities and decrease time to market for a new product through implementation of DevOps with Agile approach.

The project called for a new approach for more effective change management and improved governance, including adopting a whole of business Future Ways of Working (FWOW) transformation.

Key objectives:

• Improve responsiveness for internal and external customers

• Compress the time taken to market for new and updated product

• Increase operating efficiency

• Uplift software quality

• Lower resourcing costs

• Increase visibility of the development pipeline between the two partners

• Undertake the change with a seamless transition representing minimal disruption.

We worked closely with the Telco to form a Joint Organisation Change Management Plan. The plan included a shared transformation vision and plan, clear roles and responsibilities between the Telco and our team. Shared Tools that supported collaboration and alignment between the SAFe Coach and the Telco’s FWOW Coaches were adopted, and Unico led the adoption of SAFe agile delivery across the partnership.

The Telco is now empowered by transparency and this leads to evidence and data driven decision making. This ensures there is clearer visibility on its product roadmap and the organisation is positioned with the confidence to deliver to it. The result for the customer is that they are delivering more effectively and with greater consistency.

Jason Bodsworth

Business Development Manager

Case studies

Online Charging System (OCS) integration eliminating bill shock

Online Charging System (OCS) integration eliminating bill shock

We supported a leading Australian Telco to eliminate bill shock through an Online Charging System (OCS) integration providing real time charging and billing functions.


  • Real time charging and billing functions
  • OCS management and orchestration
  • Mapping OCS specific API’s
  • Core IT systems underwent minimal change
  • Elimination of bill shock.

A leading Australian Telco was receiving negative feedback due to bill-shock from excessive mobile data usage, from both domestic and international mobile traffic. In addition, the Australia Regulator (ACMA) was moving to enforce protection for customers against such bill-shock for roaming data. As a result of this and the desire to improve the customer experience, the Telco wanted to move towards a ‘real-time’ charging solution that involved the introduction of an Online Charging System (OCS).

The OCS Integration Layer allowed a series of the Telco’s defined interfaces to be supported into the network, with the OCS managing any orchestration, mapping to OCS specific API’s, and commands and data models – especially as these OCS API’s and commands evolved over numerous versions. This allowed the Telco’s ‘Core’ IT systems to undergo minimal change and be isolated from the numerous lifecycle upgrades that occurred in the network and Online Charging System architecture.

The solution bridged the gap between classic networks and the ‘IT’ systems that delivered the rating, charging and billing function for hundreds of thousands of orders daily with very low fallout, whilst maintaining a regular release program.

Case studies

Digitising business process for leading FMCG

Digitising business processes for leading FMCG

How Unico is supporting a leading FMCG with the digitising of business processes and empower relationship managers with insightful customer data and purchasing trends.


  • Enhanced customer experience through data driven insights
  • Highly flexible and configurable solution
  • Purchase history and product preference
  • Complex credit card processing with Stripe integration.

We are engaged with the digitising of business processes to reduce manual work and migrate a core app to a better solution looking for an enhanced user experience. This solution will allow the business to grow and amplify reporting of customer data to make informed marketing and relationship decisions.

We are currently undergoing a review of the FMCG’s systems, including interviewing team members and customers to understand the user and relationship manager experience and understand the tools and processes that are being used at each step.

The solution combines CRM & ERP for product, customer and campaign management, pricing and financial orders, warehouse management for inventory and offers management, and eCommerce functionality including a custom built shopping cart with highly complex business rules, as well as Stripe integration for credit card processing.

The solution is designed to be highly flexible and configurable and is rounded off with reporting and business intelligence analytics capability to drive business agility and value.

The primary purpose of the solution is to create better data connections between the customers and the relationship manager – including purchase history, product preference and buying trends.

Case studies Partners

Building a Multi-Club database and shared scheduling platform: Racing Victoria

multi-club database for Racing Victoria though Salesforce Marketing Cloud business units

Building a Multi-Club database and shared scheduling platform: Racing Victoria

How Unico engineered a custom marketing cloud business unit database and shared scheduling platform that enabled Racing Victoria to conduct collaborative events and marketing campaigns.


  • Data engineering and platform development 
  • Salesforce Marketing Cloud (SFMC) integration and consulting
  • Data cleaning, reorganisation and subscriber management
  • LIVE shared calendar scheduling

The Victorian racing industry is made up of sixty nine metropolitan and country tracks and five clubs, hosting over 500 race meetings a year. They are regulated by Racing Victoria. 

Each operates independently, hosts race meetings, manage members and run independent marketing and advertising campaigns with siloed customer data sets.

Consequently, clubs would promote events and race meetings to owners and customers over the same period resulting in scheduling clashes. 

Race meeting overlap leads to three distinct challenges for clubs:

1. Attendees are split between race meetings resulting in lost revenue. 

2. Wasted media spend due to prospects receiving marketing communications for multiple racing meetings scheduled on the same weekend. 

3. The best horses are split across race meetings resulting in lower quality horse talent. 

Racing Victoria recognised that a lack of visibility across race schedules and customer databases was a significant barrier to effective collaboration between clubs. They needed a way to unify their customer data and event scheduling without violating data privacy. 

Racing Victoria’s annual All-Star Mile, an interclub fan voted race meeting, presented the perfect opportunity for Racing Victoria and Unico to develop a multi-club database and live shared scheduling module. 

shared calendar scheduling
Club members were being invited to race events scheduled over the same time period.

The solution is powered by Salesforce Marketing Cloud business units and comprises of: 

  • Shared customer database comprising of five linked salesforce marketing cloud business units, one for each club and regulator.  
  • Local and shared data extensions allowing for layered access to shared customer data sets for marketing campaigns – information includes name, email, postcode, and category (owner, trainer, member etc.). 
  • Hierarchical data structure with a single master control over local data sharing permissions. 
  • Subscription management – enabling club members to opt-in and out of specific marketing email communications depending on preferences. 
  • A custom preference centre allowing users to choose which clubs they want to receive email communications from, as well as opt-in to specific campaigns of interest such as dining events or race meetings.  
  • A custom unsubscribe function that ensures unsubscribed contacts are removed from all lists. 
  • A live multi-club shared calendar accessible to all salesforce marketing cloud business units. 
  • Construction and automation of customer journeys for the annual race meeting calendar for Victoria. 

Racing Victoria’s new multi-club database improved club coordination by enabling collaborative events and marketing campaigns. 

The platform has helped Victorian horse racing clubs and tracks work better together, advancing the interest of Australian racing and creating a partnership mindset across the state.  

This solution has a highly accurate database, adheres to high standards of customer privacy and security, and boosted Racing Victoria’s revenue potential through parallel marketing streams. 

Unico have extensive experience using technology to enhance animal welfare outcomes as well as support traceability, regulation and member engagement.

Speak with one of our specialists today to find out more. 


Evan Harridge

Director of Innovation

Case studies

Designing operational and business support systems that scale for growth: OptiComm

business support systems and operational support systems

Designing operational and business support systems that scale for growth: OptiComm

How Unico are helping Australia’s largest privately-owned provider of Fibre-to-the Premises (FTTP) network solutions design and implement a new operational and business support system.


  • OptiComm


  • Business operation support system stack transformation and service provider solution


  • Design and implement a replacement solution for OptiComm’s business and operational support systems (B/OSS) that can scale for planned future growth


  • Outline ideal future system and information architecture
  • A multi-phase integration of a custom Microsoft Dynamics 365 solution, Power Automate and Azure logic apps
  • Automate key business processes


  • 85% automated provisioning
  • Greater customer satisfaction with connection tasks being completed more rapidly and with less errors
  • The first phase provides OptiComm a saving of one full time equivalent (FTE) in staffing costs for the National Operations Centre (NOC)

OptiComm is one of Australia’s leading independent telecommunications carriers, specialising in the design, construction, operation and maintenance of FTTP networks for residential and business developments. Formed in 2005, they have established a large customer base which they expect to grow four-fold by 2023. OptiComm approached Unico with a brief to transform their OSS stack and build a replacement solution for their service providers, end-users and service desks that would support their planned customer growth.

Unico conducted a strategic assessment identifying their existing OSS business processes and technologies against future requirements and wanted position in order to define the transformation strategy. A platform-based approach was chosen to implement the transformation and enable process automation in three phases.

“Having a technology agnostic provider look at what the solution really needed was key in driving the right outcomes. Unico assessed not only what technology was best suited to our business processes but also the culture of OptiComm which was equally important in adoption and scaling at pace”

– Ben Liew, Chief Network Officer, OptiComm.

The initial phase was to enable OptiComm’s RSP customers to interface via a new direct portal for broadband service orders, for the following:

  • New Connection requests for properties within the OptiComm network
  • Disconnection requests for properties within the OptiComm network
  • Service modification requests for properties within the OptiComm network.

The second phase was to create a customer portal to allow property owners to initiate and pay for connection requests. All future phases will automate remaining processes and decommission legacy technology.

After evaluating the organisation’s technology platforms our team decided to leverage the core capabilities of Microsoft standard platforms to build the required solution.

Although unusual for a company that often builds bespoke solutions our team recognised that building a built for purpose system would have been prohibitively complex and costly to implement.

We also noted that the OptiComm workforce were already highly adept with Microsoft’s suite of business platforms and so extending this capability through Microsoft Dynamics 365 would not require a high degree of change management.

Through adding on Flow and Power apps, OptiComm could achieve a fully unified B2B and C2B capability that not only integrated with their business systems but extended to activation of the network elements via APIs and customer portals.

Bruce McCole

Principal Business Consultant

Case studies Partners

Reducing integration platform maintenance windows by up to 90%: CitiPower

integration platform

Reducing integration platform maintenance windows by up to 90%: CitiPower

Unico delivered a roadmap of integration platform initiatives that would dramatically increase business efficiencies with a doubling of platform capacity, releasing 3 to 4 staff from the intensive, extremely expensive and error prone manual reconciliation and restoration obligations.


  • CitiPower


  • Reduce maintenance windows and increase business efficiencies


  • Solving reliability issues and integrity errors in data transactions between critical business IT systems 


  • Reviewing the key integration platform
  • Identifying technical stability issues
  • Installing a future-proof architecture roadmap


  • Reduction of the integration platform maintenance window by up to 90%
  • Releasing 3-4 staff from the expensive and error prone manual reconciliation process

Reliability issues and integrity errors in data transactions between critical business IT systems were causing data loss and corruption. This was placing increasing demands on staff time through intensive manual reconciliation and restoration, impacting business confidence and daily business efficiencies.

Increasing competition and price pressure in energy delivery and services have led energy distributors to exploit leading edge technologies to enable cost-effective, high-availability and real time business and market information to better compete on price and service.

CitiPower supplies electricity to more than 310,000 distribution customers in Melbourne’s CBD and inner suburbs, operating among the most reliable urban and rural electricity networks in Australia. Powercor Australia is Victoria’s largest electricity distributor, supplying electricity to regional and rural centres in central and western Victoria, and Melbourne’s outer western suburbs for approximately 700,000 distribution customers.

CitiPower & Powercor built an integration platform to manage high volumes of data transactions between their metering, market and customer business systems. Reliability issues and integrity errors in data transactions however were impacting business confidence and efficiencies on a daily basis. It was also clear that a strategy was needed to future proof data transactions as data volumes are on a steep growth curve driven by aggressive business IT sophistication.


A review of a key integration platform identified a number of technical recommendations to address stability issues. A long-term roadmap to future proof against the increasing demands for real-time business data and evolution of the platform architecture was recommended.

As one of Oracle’s most experienced implementation partners in the region with extensive experience with Oracle Fusion Middleware, Unico was able to address the issues around data transaction management and create future proofing strategies to cope with the increase data loads.

Our team focused on the core technology stack and architecture, while gaining the necessary understanding of business context and network connectivity. We were then able to identify performance issues and provide sound recommendations to restore data transaction integrity that would ensure medium term predictability and confidence for the business with real time data transactions. A robust roadmap was also proposed for improving long-term architectural design and best-practice evolution of the business technology to cope with increasing demands.


Predicted increase in business efficiencies including a doubling of integration platform capacity, a reduction of the platform maintenance window by up to 90%. A roadmap of remediation initiatives intended to restore data transaction integrity and restore business confidence in real time data transactions was also delivered.

Unico delivered a roadmap of initiatives that would dramatically increase business efficiencies with a doubling of integration platform capacity and reduction of the platform maintenance window by up to 90%, and elimination of incomplete or stranded transactions (several hundred per day), releasing 3 to 4 staff from the intensive and extremely expensive and error prone manual reconciliation and restoration obligations.

The strategy will eliminate most unplanned outages, smooth the profile and lower database latency and resource usage, and provide operational control over interfaces in outage events that may still occur.