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Case Studies

Building a bulletproof digital voting platform & website: The All-Star Mile

Building a bulletproof digital voting platform & website: The All-Star Mile

How we helped increase the longevity of the racing industry through the power of Salesforce Marketing Cloud (SFMC) and platform engineering.


Customer

  • Racing Victoria

Project

  • The All-Star Mile – Australia’s only fan voted race

Objectives

  • Attract a new audience to the racing industry
  • Design an online website and voting platform that could handle high volumes of traffic on and off peak
  • Build a seamless, multi-channel digital experience across website, email and text
  • Construct a range of end-to end consumer journeys across the All-Star Mile Campaign

Approach

  • Build a secure, audit proof web voting platform
  • Website development
  • Design Multi-channel SFMC journeys to engage multiple customer segments (email and text)
  • Mobile validation through SFMC

Outcome

  • 135,097 votes Australia and New Zealand wide
  • 96.5% validation rate of voters, halving last year’s rate
  • Over 30% female voters

Horse racing in Australia has traditionally attracted an audience comprised of males aged between 45-65. Racing Victoria sought to expand into other customer groups through the introduction of the inaugural All-Star Mile in 2019. By introducing a voting platform and website for fans to choose race participants and increase social engagement, Racing Victoria was able to attract new prospects from all demographics to the racing industry. Our team partnered with Racing Victoria for the second year to create the platform that would allow Australia’s only fan voted race to function.

Using Amazon Web Services, our team built a highly secure web voting platform from the ground up that is auto scaling and healing with cloud first design and the ability to handle high levels of user traffic. For the second year running, a Big 4 Advisory cyber and hacking team tasked with auditing the platform was again unable to penetrate the system.


“The All Star Mile was designed to attract a new and more diverse audience, which was achieved for the second year in a row with over 30% female voters. This could not have been delivered without the teamwork and collaboration between Racing Victoria and Unico – our team more than halved the number of unverified votes from last year, worked on tight deadlines and had to adapt to meet regulatory constraints”

– Marcia Allan, GM Customer Strategy & Engagement, Racing Victoria.


Racing Victoria’s goal of building fan engagement for the All-Star Mile was conducted through SFMC. Unico had previously helped Racing Victoria increase their SFMC capabilities allowing them to effectively build journeys for their subscribers. These journeys helped elevate the engagement levels with Racing Victoria which enabled them to send consistent multi-channel messaging to new audience’s generated by the All-Star Mile.

A final voting tally of 135,097 was a remarkable result during a summer that was devastated by unprecedented bushfires. Racing Victoria offered their support to the bushfire crisis by pledging to donate $1 for every vote received. In addition, they also donated all 93 horse nomination fees of $500 totaling $46,500 to the Good Friday Appeal.

If you would like to find out more about Unico’s All Star Mile secure website and voting platform, please contact Evan Harridge.


Evan-Harridge

Evan Harridge

Director of Innovation and Enterprise

Categories
Case Studies

Reducing maintenance windows by up to 90%: CitiPower

Reducing maintenance windows by up to 90%: CitiPower

Unico delivered a roadmap of initiatives that would dramatically increase business efficiencies with a doubling of platform capacity, releasing 3 to 4 staff from the intensive, extremely expensive and error prone manual reconciliation and restoration obligations.


Customer

  • CitiPower

Project

  • Reduce maintenance windows and increase business efficiencies

Objectives

  • Solving reliability issues and integrity errors in data transactions between critical business IT systems 

Approach

  • Reviewing the key integration platform
  • Identifying technical stability issues
  • Installing a future-proof architecture roadmap

Outcome

  • Reduction of the platform maintenance window by up to 90%
  • Releasing 3-4 staff from the expensive and error prone manual reconciliation process

Reliability issues and integrity errors in data transactions between critical business IT systems were causing data loss and corruption. This was placing increasing demands on staff time through intensive manual reconciliation and restoration, impacting business confidence and daily business efficiencies.

Increasing competition and price pressure in energy delivery and services have led energy distributors to exploit leading edge technologies to enable cost-effective, high-availability and real time business and market information to better compete on price and service.

CitiPower supplies electricity to more than 310,000 distribution customers in Melbourne’s CBD and inner suburbs, operating among the most reliable urban and rural electricity networks in Australia. Powercor Australia is Victoria’s largest electricity distributor, supplying electricity to regional and rural centres in central and western Victoria, and Melbourne’s outer western suburbs for approximately 700,000 distribution customers.

CitiPower & Powercor built an integration platform to manage high volumes of data transactions between their metering, market and customer business systems. Reliability issues and integrity errors in data transactions however were impacting business confidence and efficiencies on a daily basis. It was also clear that a strategy was needed to future proof data transactions as data volumes are on a steep growth curve driven by aggressive business IT sophistication.


Solution

A review of a key integration platform identified a number of technical recommendations to address stability issues. A long-term roadmap to future proof against the increasing demands for real-time business data and evolution of the platform architecture was recommended.


As one of Oracle’s most experienced implementation partners in the region with extensive experience with Oracle Fusion Middleware, Unico was able to address the issues around data transaction management and create future proofing strategies to cope with the increase data loads.

Our team focused on the core technology stack and architecture, while gaining the necessary understanding of business context and network connectivity. We were then able to identify performance issues and provide sound recommendations to restore data transaction integrity that would ensure medium term predictability and confidence for the business with real time data transactions. A robust roadmap was also proposed for improving long-term architectural design and best-practice evolution of the business technology to cope with increasing demands.


Benefit

Predicted increase in business efficiencies including a doubling of platform capacity, a reduction of the platform maintenance window by up to 90%. A roadmap of remediation initiatives intended to restore data transaction integrity and restore business confidence in real time data transactions was also delivered.


Unico delivered a roadmap of initiatives that would dramatically increase business efficiencies with a doubling of platform capacity and reduction of the platform maintenance window by up to 90%, and elimination of incomplete or stranded transactions (several hundred per day), releasing 3 to 4 staff from the intensive and extremely expensive and error prone manual reconciliation and restoration obligations.

The strategy will eliminate most unplanned outages, smooth the profile and lower database latency and resource usage, and provide operational control over interfaces in outage events that may still occur.