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Case Studies

Building conservation through e-commerce

Building conservation through e-commerce

Revealing Melbourne’s best kept secret to an audience of millions


Customer

  • Melbourne Down Under

Project

  • E-commerce portal

Objectives

  • Create an e-commerce portal to support social media efforts to reach new markets and raise awareness within the Australian community

Approach

  • Creation of website, media platform and secure e-commerce solution
  • Real time engagement and dissemination of information, events and products

Outcome

  • Integrating social media and SEO efficient designs have contributed to an audience reach of over 5 million people that led to more than $2 million of free media coverage

Melbourne Down Under (MDU) is a campaign to raise the profile of Port Phillip Bay’s unique marine life through several high profile media platforms. A partnership with state government, local councils, key stakeholders and community groups, the project also raises funds through product sales to seed fund marine projects in the local community.

The lynchpin to the project was MDU – the jewels of Port Phillip Bay, a stunning coffee table book showcasing the colour and diversity of the local marine environment. World-class photographs and entertaining text is used to engage and educate the readers while highlighting important conservation messaging. A list of local friends groups and tourism operators are also included to encourage people to get involved in their community and see first hand the wonders of the bay.

To support the book and meet project objectives, MDU required an attractive and user friendly website portal that could effectively promote MDU, support social media efforts and manage product purchase and distribution.

With our extensive IT expertise and long history of supporting conservation initiatives, Unico were approached to help deliver this vital element of the project. It was an exciting opportunity to showcase to the world the brilliant colour and diversity of Port Phillip, which is difficult to protect when few people know of its value, and it is a case of ‘out of sight, out of mind’.


“Unico were pivotal in providing the seed funding, technology capabilities and e-commerce expertise to give this project the fins it needed to swim. The IT solutions Unico have delivered far exceed our expectations, meeting all our on line needs and provide the opportunity to expand MDU project in the future.”

Sheree Marris – Melbourne Down Under Project Manager and Aquatic Scientist


Our enthusiastic and talented team developed an engaging website platform and secure e-commerce solution with user editable content and social media linking allowing real-time engagement and dissemination of information, events and products.

The MDU website is now a valuable platform that educates, facilitates
dialogue with the community and hosts a secure shopping cart facility with
promotional voucher discount facility to successfully market MDU products to a national and global audience.

Integrating social media and SEO efficient designs have contributed to an
audience reach of over 5 million people that has led to more than $2 million of free media coverage including front page features in some of Australia’s leading magazines and newspapers.

The project has continued to grow while raising funds that will be reinvested back into local communities to seed fund local marine legacy projects and help develop a marine stewardship ethic in the community.


John Rowland

Managing Director

Categories
Case Studies

Reducing maintenance windows by up to 90%: CitiPower

Reducing maintenance windows by up to 90%: CitiPower

Unico delivered a roadmap of initiatives that would dramatically increase business efficiencies with a doubling of platform capacity, releasing 3 to 4 staff from the intensive, extremely expensive and error prone manual reconciliation and restoration obligations.


Customer

  • CitiPower

Project

  • Reduce maintenance windows and increase business efficiencies

Objectives

  • Solving reliability issues and integrity errors in data transactions between critical business IT systems 

Approach

  • Reviewing the key integration platform
  • Identifying technical stability issues
  • Installing a future-proof architecture roadmap

Outcome

  • Reduction of the platform maintenance window by up to 90%
  • Releasing 3-4 staff from the expensive and error prone manual reconciliation process

Reliability issues and integrity errors in data transactions between critical business IT systems were causing data loss and corruption. This was placing increasing demands on staff time through intensive manual reconciliation and restoration, impacting business confidence and daily business efficiencies.

Increasing competition and price pressure in energy delivery and services have led energy distributors to exploit leading edge technologies to enable cost-effective, high-availability and real time business and market information to better compete on price and service.

CitiPower supplies electricity to more than 310,000 distribution customers in Melbourne’s CBD and inner suburbs, operating among the most reliable urban and rural electricity networks in Australia. Powercor Australia is Victoria’s largest electricity distributor, supplying electricity to regional and rural centres in central and western Victoria, and Melbourne’s outer western suburbs for approximately 700,000 distribution customers.

CitiPower & Powercor built an integration platform to manage high volumes of data transactions between their metering, market and customer business systems. Reliability issues and integrity errors in data transactions however were impacting business confidence and efficiencies on a daily basis. It was also clear that a strategy was needed to future proof data transactions as data volumes are on a steep growth curve driven by aggressive business IT sophistication.


Solution

A review of a key integration platform identified a number of technical recommendations to address stability issues. A long-term roadmap to future proof against the increasing demands for real-time business data and evolution of the platform architecture was recommended.


As one of Oracle’s most experienced implementation partners in the region with extensive experience with Oracle Fusion Middleware, Unico was able to address the issues around data transaction management and create future proofing strategies to cope with the increase data loads.

Our team focused on the core technology stack and architecture, while gaining the necessary understanding of business context and network connectivity. We were then able to identify performance issues and provide sound recommendations to restore data transaction integrity that would ensure medium term predictability and confidence for the business with real time data transactions. A robust roadmap was also proposed for improving long-term architectural design and best-practice evolution of the business technology to cope with increasing demands.


Benefit

Predicted increase in business efficiencies including a doubling of platform capacity, a reduction of the platform maintenance window by up to 90%. A roadmap of remediation initiatives intended to restore data transaction integrity and restore business confidence in real time data transactions was also delivered.


Unico delivered a roadmap of initiatives that would dramatically increase business efficiencies with a doubling of platform capacity and reduction of the platform maintenance window by up to 90%, and elimination of incomplete or stranded transactions (several hundred per day), releasing 3 to 4 staff from the intensive and extremely expensive and error prone manual reconciliation and restoration obligations.

The strategy will eliminate most unplanned outages, smooth the profile and lower database latency and resource usage, and provide operational control over interfaces in outage events that may still occur.