Racing Victoria envisioned a people’s race based on the famous Arima Kinen from Japan, where the public got to vote for their all-star favourite horse and have them race at a spectacular event in Flemington Racecourse.
The vision was to bring a new racing carnival atmosphere to another season in Melbourne’s sporting calendar, outside of Melbourne Cup week and give the people of Victoria another reason to celebrate and have a big day out. That date was scheduled for 16th March 2019.
Racing Victoria needed a promotional website and secure voting platform on which the $500,000 prize competition would be staged that allowed ordinary Australians to vote on the horses they wanted to run in the race. They also needed this to integrate with their digital marketing platforms.