An estimated two million Australians were forced to turn to charity for basic food requirements last year and there is a growing number of “working poor” who are struggling to stretch their household budget far enough to feed their families.
It’s not just the homeless; it’s our elderly, the unemployed, asylum seekers and people struggling with mental health issues. It’s a huge problem that is usually associated with developing countries rather than our own community in Australia and fund raising has been an ongoing uphill battle for local charities.
Feed Melbourne is an annual campaign by Victorian food charity FareShare with the aim of assisting over 300 local charities feed the increasing number of people in our community seeking help.
Critical to the success of this coordinated strategy however, was an online presence and secure donations platform in the lead up to the 2012 campaign. Fareshare turned to Unico for help with a design brief that included tight timelines and a fixed end date. Unico responded pro bono, building the modern, engaging and user friendly ‘Feed Melbourne 2012’ community portal.