Building conservation through e-commerce

Revealing Melbourne’s best kept secret to an audience of millions

The Problem

A unique, marine awareness campaign required multi-media and e-commerce capabilities to reach a local, national and international audience.

Melbourne Down Under (MDU) is a campaign to raise the profile of Port Phillip Bay’s unique marine life through several high profile media platforms. A partnership with state government, local councils, key stakeholders and community groups, the project also raises funds through product sales to seed fund marine projects in the local community.

The lynchpin to the project was Melbourne Down Under – the jewels of Port Phillip Bay, a stunning coffee table book showcasing the colour and diversity of the local marine environment. World-class photographs and entertaining text is used to engage and educate the readers while highlighting important conservation messaging. A list of local friends groups and tourism operators are also included to encourage people to get involved in their community and see first hand the wonders of the bay.

To support the book and meet project objectives, MDU required an attractive and user friendly website portal that could effectively promote MDU, support social media efforts and manage product purchase and distribution.



Our Solution

A stylish, engaging, user friendly website with shopping cart solution and complete social media integration.

With our extensive IT expertise and long history of supporting conservation initiatives, Unico were approached to help deliver this vital element of the project. It was an exciting opportunity to showcase to the world the brilliant colour and diversity of Port Phillip, which is difficult to protect when few people know of its value, and it is a case of ‘out of sight, out of mind’

Our enthusiastic and talented team developed an engaging website platform and secure e-commerce solution with user editable content and social media linking allowing real-time engagement and dissemination of information, events and products.



The Benefit

Website, media platform and secure e-commerce solution with user editable content and social media linking allowing real-time engagement and dissemination of information, events and products.

‘Unico were pivotal in providing the seed funding, technology capabilities and e-commerce expertise to give this project the fins it needed to swim. The IT solutions Unico have delivered far exceed our expectations, meeting all our on line needs and provide the opportunity to expand MDU project in the future.’

Sheree Marris – Aquatic Scientist and Melbourne Down Under Project Manager



Contact

John Rowland

John Rowland

Managing Director

John takes a long-term, holistic view of the company and the broader ecosystem of people, technology and society to create value for all stakeholders.

With MBA in Engineering and 30 years of leading innovative technology companies in Asia Pacific region, John has a deep understanding of how connected business technology drives business productivity and competitiveness.

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