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Horse racing continues to strengthen female audience

Racing Victoria and Unico collaborated to create a highly secure website and voting platform that is auto-scaling, auto-healing with cloud-first design, and the ability to handle high levels of user traffic.

Horse racing continues to strengthen female audience

Highly secure platform with a validation rate of 96.4%


Unico is proud to have supported Racing Victoria deliver their vision for the All-Star Mile for three consecutive years. The All-Star Mile is the world’s richest mile and the only race where the Australian public choose who races on the day.

Racing Victoria and Unico collaborated to create a highly secure website and voting platform that is auto-scaling, auto-healing with cloud-first design, and the ability to handle high levels of user traffic. Unico is proud to announce for the third year that a Big 4 Advisory firm’s Cyber Security team were unable to penetrate the platform and a validation rate of 96.4% was achieved through SMS verification codes and Salesforce marketing cloud campaigns.  

The All-Star Mile was designed to attract a new and more diverse audience, which was achieved for the second year in a row with over 32% female voters. This could not have been delivered without the teamwork and collaboration between Racing Victoria and Unico – our team more than halved the number of unverified votes from last year worked on tight deadlines and had to adapt to meet regulatory constraints” Racing Victoria GM Customer Strategy & Engagement Marcia Allan.

This year’s All-Star Mile continued to engage fans with 10 wildcard Owner Ambassadors who shared a prize pool of $500,000, with Matt Fory from Shepparton taking home the top $250,000 prize alongside winner Mugatoo.

If you would like to find out more about Unico’s All Star Mile secure website and voting platform, please contact Evan Harridge.


Evan Harridge

Director Innovation