All-Star Mile voting shows horse racing continues to strengthen female audience
Highly secure website and All-Star Mile voting platform with a validation rate of 96.4%
Unico is proud to have supported Racing Victoria deliver their vision for the All-Star Mile for three consecutive years. The All-Star Mile is the world’s richest mile and the only race where the Australian public choose who races on the day.
Racing Victoria and Unico collaborated to create a highly secure website and All-Star Mile voting platform that is auto-scaling, auto-healing with cloud-first design, and the ability to handle high levels of user traffic. Unico is proud to announce for the third year that a Big 4 Advisory firm’s Cyber Security team were unable to penetrate the platform and a validation rate of 96.4% was achieved through SMS verification codes and Salesforce marketing cloud campaigns.
This year’s All-Star Mile continued to engage fans with 10 wildcard Owner Ambassadors who shared a prize pool of $500,000, with Matt Fory from Shepparton taking home the top $250,000 prize alongside winner Mugatoo.
If you would like to find out more about Unico’s All Star Mile secure website and voting platform, please contact Evan Harridge.