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Digitising business process for leading FMCG

How Unico is supporting a leading FMCG digitise business process and empower relationship managers with insightful customer data and purchasing trends.

Digitising business processes for leading FMCG

How Unico is supporting a leading FMCG with the digitising of business processes and empower relationship managers with insightful customer data and purchasing trends.


Summary:

  • Enhanced customer experience through data driven insights
  • Highly flexible and configurable solution
  • Purchase history and product preference
  • Complex credit card processing with Stripe integration.

We are engaged with the digitising of business processes to reduce manual work and migrate a core app to a better solution looking for an enhanced user experience. This solution will allow the business to grow and amplify reporting of customer data to make informed marketing and relationship decisions.

We are currently undergoing a review of the FMCG’s systems, including interviewing team members and customers to understand the user and relationship manager experience and understand the tools and processes that are being used at each step.

The solution combines CRM & ERP for product, customer and campaign management, pricing and financial orders, warehouse management for inventory and offers management, and eCommerce functionality including a custom built shopping cart with highly complex business rules, as well as Stripe integration for credit card processing.

The solution is designed to be highly flexible and configurable and is rounded off with reporting and business intelligence analytics capability to drive business agility and value.

The primary purpose of the solution is to create better data connections between the customers and the relationship manager – including purchase history, product preference and buying trends.