In the lead up to the 2011 Melbourne International Chamber Music Competition, Chamber Music Australia (CMA) were seeking a way to make the event as accessible as possible to audiences across Australia and around the world. As a sponsor and competition partner, Unico answered the call by working with CMA to develop the Overture iPhone application — a simple yet smart solution that made a great practical difference to the Competition.

Benjamin Woodroffe, General Manager of Chamber Music Australia, explains:

The Melbourne International Chamber Music Competition is a dynamic contest played out by young classical musicians from around the world. The Overture app developed by Unico allowed us to keep our audiences in Melbourne, Paris, London, Moscow and New York up-to-date — ensuring family, friends and music agents could receive the results direct to their phones. An invaluable promotional tool, Overture helped us sell more tickets to the Competition by simplifying the ticket-buying process – a perfect result!

Native mobile applications are just one element in Unico’s broader Solution Delivery offering. Unico is proud to be able to have contributed our capability to the fine arts of Melbourne and assist CMA in bringing chamber music to its fans.